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 Post subject: Another episode of "Name That Radio"
PostPosted: Sep Mon 09, 2019 5:46 am 
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From, The Big Clock, 1948;


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 Post subject: Re: Another episode of "Name That Radio"
PostPosted: Sep Mon 09, 2019 6:56 am 
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That's a 1946 Zenith 6-D-029.

https://www.radiomuseum.org/r/zenith_6d029_ch6c01.html

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 Post subject: Re: Another episode of "Name That Radio"
PostPosted: Sep Mon 09, 2019 7:59 pm 
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^ Winner winner Chicken dinner! :wink:

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 Post subject: Re: Another episode of "Name That Radio"
PostPosted: Sep Mon 09, 2019 10:21 pm 
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That same radio also shows up in "Them" (1954), and "Girl On The Run" (1958). After a long search, I have a deal pending on one from a member here.

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 Post subject: Re: Another episode of "Name That Radio"
PostPosted: Sep Mon 09, 2019 10:48 pm 
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I've seen that set in a ton of movies from the era. McDonald made sure his sets were featured in 90% of movies made in the '30's and '40's. He either paid out a sizable sum or sent truckloads of sets to Hollywood. Probably both.
Those "boomerang" dial Zenith's are high on my list of boring looking sets, although I heard they're good performers.


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 Post subject: Re: Another episode of "Name That Radio"
PostPosted: Sep Mon 09, 2019 11:29 pm 
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decojoe67 wrote:
I've seen that set in a ton of movies from the era. McDonald made sure his sets were featured in 90% of movies made in the '30's and '40's. He either paid out a sizable sum or sent truckloads of sets to Hollywood. Probably both.

In later years that became to be known as "product placement". I doubt that he did anything more than supply independent and studio prop houses with a few sets, gratis.

In a flick, where the radio is not touched, whether playing or not, it would have been supplied by the set decorator. In a film where the radio is turned on, off, or otherwise handled, it is then considered an "action prop", and the propmaster is the one who is responsible for obtaining it. They both use pretty much the same sources.

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 Post subject: Re: Another episode of "Name That Radio"
PostPosted: Sep Mon 09, 2019 11:42 pm 
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George.


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 Post subject: Re: Another episode of "Name That Radio"
PostPosted: Sep Tue 10, 2019 12:11 am 
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fifties wrote:
decojoe67 wrote:
I've seen that set in a ton of movies from the era. McDonald made sure his sets were featured in 90% of movies made in the '30's and '40's. He either paid out a sizable sum or sent truckloads of sets to Hollywood. Probably both.

In later years that became to be known as "product placement". I doubt that he did anything more than supply independent and studio prop houses with a few sets, gratis....

I actually read, back in the early days of TV, "product placement" was so common that one exec soon opened a appliance store to get rid of the truck loads of products sent to him. To the manufacturer is was small potato's for the advertising he got.


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 Post subject: Re: Another episode of "Name That Radio"
PostPosted: Sep Tue 10, 2019 1:49 am 
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It was done with cars, too. Watch any old movie or TV show, and you will see a lot of Ford and Chrysler products; especially Ford.

One of the Zenith books has a chapter on their product placement, with a list of some of the movies.

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